HMD Global, Known for Nokia, Ventures into Creating Its Own Smartphone Brand

HMD global, which has been making Nokia smartphones so far, is soon going to launch its original brand. This confirmation has been provided by the company’s co-founder, chairman, and CEO, Jean-Francois Baril. HMD Global has been manufacturing Nokia smartphones for the past 6 years, and now the company is planning to launch its own original smartphone brand.

Notable points:

  • HMD Global launched its first phone in January 2017, which was the Nokia 6.
  • The company is now going to enter the mobile devices market with its own smartphone brand.
  • HMD will also collaborate with other companies and continue to manufacture Nokia devices.

If you are not aware, HMD Global is a Finnish company that was officially established in December 2016. Since then, it has been producing phones in partnership with Nokia. It has been observed that since Nokia made its comeback, it has been facing challenges in the market and has not achieved the same success it had before.

Now, the news is coming that HMD Global is eager to launch its own smartphone brand. CEO Jean-Francois Baril has shared this with excitement on his LinkedIn page, indicating that HMD Global will focus on its own brand of phones while continuing to manufacture Nokia phones. Baril also mentioned that HMD has established its own research and development, software development, distribution, and operational networks.

In 2026, the licensing agreement between HMD Global and Nokia will expire, and it seems that HMD Global is planning to focus on its own brand afterward. The company has not revealed when their smartphones will be available in the market, but we can expect to receive more information in the coming weeks. Let’s see how HMD Global’s smartphone stacks up against Nokia’s phones in terms of features, specifications, and overall offerings..

Jean-Francois Baril on his LinkedIn said:

I am thrilled to announce a significant milestone in HMD’s evolution – we are establishing an original HMD brand. You can expect to see a new portfolio of HMD branded mobile devices, as well as Nokia devices and collaboration with exciting new partners. 

True to our values, HMD will continue to design for a more sustainable and affordable future for people. We will craft technology that is obsessed with the user experience and anticipates people’s needs.

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